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Marketing Management and Consumer Behavior   Tags: business marketing  

A basic guide to finding information on companies, industries, marketing data, and consumer behavior.
Last Updated: Mar 26, 2013 URL: http://libguides.lib.pacific.edu/marketingmgmt Print Guide RSS Updates
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Citing Sources

See our citing sources page for tips on APA style.

 

Public Domain Web Sites

Best of the Best Business Web Sites.

-Advertising & Marketing.

-American Corporations.

-International Business.

 

 

Library Databases

Pounce. 

Allows seaching of most of the Library's content in one search. Instead of separate searches in Pacificat for books, in Gale Virtual Refernce for specialized encyclopedias, and in Business Source Complete for journal articles, enter one word or a phrase in the POUNCE search box to retrieve results from Library resources in all formats. 

Business Source Complete.

Peer-reviewed (scholarly) journals, popular magazines, and trade publications covering all areas of business in the United States and internationally.Also industry information.

Euromonitor Passport.

Euromonitor International offers country, demographic, and industry reports.

Factiva (Dow Jones).

Company and industry financial data and news stories. Articles from 6,000 trade publications, newspapers (including Wall Street Journal), newswires and magazines.

LexisNexis Academic.

Business, industry, and company information from thousands of sources. Legal case and laws, both state and federal.

Proquest Newsstand.

Full text of 300+ U.S. and international news sources. Includes coverage of 150+ major U.S. and international newspapers such as The New York Times and the Times of London, plus hundreds of other news sources and news wires.
 
 
Abstracts for articles from psychology and related fields. Use PacificLink to find out if articles are available in full text.
 
 
 

 

 

 

 

 

Craig Hawbaker

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Craig Hawbaker
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Reference & Instruction Librarian
University of the Pacific
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(209) 946-3172
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